Effective marketing starts with reaching the right audience. Our Targeting and Acquisition services use data, behavior insights, and geo-targeting to find your ideal customers—like new homeowners or nearby shoppers—so you get better results, higher sales, and less wasted spend.
Smarter Marketing. Multiple Touchpoints. Maximum Impact.
TARGETING & ACQUISITION
Reach the Right Audience from the Start
Demographic and Behavioral Analytics
By analyzing customer demographics, behavior and buying patterns. we help you: 1) target the right audience(s) with 2) the messaging that resonates and connects at 3) the right time and in the right medium. This allows your marketing dollars to focus on real prospects and current customers ready to take action.
List Acquisition
We build custom marketing lists using verified data to target your ideal customers. This ensures your message reaches people most likely to buy — improving response rates and lowering wasted ad spend.
New Homeowner Mailers
We deliver your message directly to people who just moved into your area — a prime audience actively seeking local products and services. You get in front of new buyers at the perfect time.
Line of Site
Surround the neighborhood of a current or recent installation site with direct mail and digital marketing. Neighbors see the truck on the street, receive a postcard, and digital messaging (social, CTV/OTT, etc.). Stay top-of-mind in the moments that matter most—when potential customers are nearby and could use the same service. We target only the neighbor addresses that match your best customer profile. (FOMO and ‘Keeping up with the Jones’ doesn’t hurt either!)
Web to Home Address Marketing
We match anonymous website visitors to physical home addresses, allowing you to follow up with personalized direct marketing (mail, email, CTV/OTT, etc.). This turns lost web traffic into real leads, increases conversions, and provides clear, trackable results. Don’t just retarget everyone – save your money and retarget and follow up with the ones who will have the most impact.
DIGITAL DELIVERY
Stay In Front of Customers Everywhere They Go
Our Digital Delivery services keep your brand visible across social media, websites, and streaming platforms—guiding highly targeted customers through their journey. It’s a smart way to boost awareness, re-engage leads, and drive conversions.
Online Ad Retargeting
We track your website visitors and re-engage them with targeted Google ads on the same device they used. This keeps your marketing message in front of potential customers, increases brand visibility, and helps convert more leads into sales.
Social Media Audience Match
We match Facebook and Instagram accounts directly to your mailing list, so your audience sees your ads in their social feeds before, during, and after receiving your mailer. This creates extra visibility and engagement for 14 days around each mailing.
Social Media Retargeting
Turn website visitors into customers by retargeting them on Facebook and Instagram after they leave your site. Your brand stays visible while they browse, increasing engagement and conversions.
Streaming TV Ads (OTT/CTV)
Put your brand on streaming platforms your audience uses every day. We combine advanced targeting with premium streaming inventory to place your ads directly in front of your ideal customers — on TVs, mobile devices, and tablets — driving awareness and action. We can leverage your mail list and send ads to those on the list = highly targeted OTT/CTV!
Digital Display Ads
Reach your ideal audience across websites, apps, and the Google Display Network with targeted banner and image ads. Stay visible, build brand awareness, and drive more leads with advanced audience targeting.
QR Code Engagement
Turn mail into instant action. We add custom QR codes to your marketing that instantly drive customers to your website, special offers, or lead forms. QR codes make it easy for customers to engage with your brand in real-time.
USPS Informed Delivery Alerts
We combine direct mail with USPS digital previews, so your customers see your offer in both their mailbox and their email inbox. This boosts response rates and gives your mail campaign extra exposure before it arrives.
DIRECT RESPONSE
Turn Engagement Into Action
Our Direct Response services are built to generate immediate customer action and measurable results. Whether it’s a phone call, website visit, store visit, or online purchase, these tools are designed to capture leads, create conversations, and drive sales. Ideal for businesses ready to convert interest into revenue, our direct response solutions make it easy to track performance and maximize your marketing ROI.
Direct Mail
We deliver personalized, trackable mail directly to your ideal customers' homes, cutting through the digital clutter and driving response. Direct mail remains one of the most trusted and effective ways to create real connections and generate leads.
Email Marketing
Leveraging your mail list, we create targeted email campaigns that reach customers directly in their inbox with the right messaging – before and after their mail arrives in the mailbox! This keeps your audience engaged, drives traffic, and encourages repeat business while delivering real-time reporting.
Call Tracking
Get a dedicated number for your campaign. Every call and text is tracked, recorded, and matched with valuable data like name, address, demographics, and email — so you can follow up with the right message at the right time.