Add-marketing Mission
Marketing Management -- by Philip Kotler
Our mission

AQM will help your company to introduce a perfect, simple and natural system of management. Because models mean explaining something unknown yet in a language of something  already known we will explain the concept of AQM  in  terms of TQM Total Quality Management . 

AQM will offer tools and  models for excellence and perfection in all areas of life. We will propose interesting ideas for solving problems and a model for an ideal society. 

Wellcome to our business strategy


 
mission
vision
philosophy
core values
code of ethics
lifetime objectives
goals and 5-10 years goals
personal board of directors
maintenance and check up
Personal Reason Why
legacy statement
Intention Statement

 

AQM and the art of Shopping
AQM will not only create a simple and effective shopping experience for you but will unveil shopping like an exciting, spiritual experience: shopping like a way to perfection, to self actualization. 

Shopping will no long be a stressful and painful experience. 
We will reveal you a way to make from your shopping a spiritual experience, to give you well being,   and self actualization. 

We invite you to discover the most sacred experience in simple, usual and profane activities like shopping. 

Our best project

An Internet project for integration of man, society and cosmos.

The science of marketing  tend to become the new paradigm of our time becouse market tend to be global and every company and man start to a global competition. 

Absolute Quality Management and Absolute Quality Marketing make us mandatory to describe a general frame for that concepts like an Internet project. This project can be the greatest Internet project ever, becouse can vitualy  involve any computer on the planet in a coherent, subject oriented plan to contribute to creation of a integrated society. 

This will start with creation of a new computer, a subject oriented computer, which will develop a direction of human benchmarking. This SelfComputer will measure biological, physiological and psychological human parameters like EEG, EMG, EKG, RED (Electrical Skin Response) and will display this in grafic mode with the posibility of high corelation of all that parameters in time, between them, control related and social media related. Psychological tests with high corelation and graphical interface.

A second level of that system will be a sociometric tool in order to have a grafic interface with all social parameters of the systems in which we are part: comunity, town, area, country and world.

A third level will be a ecological one. We will have a graphical friendly interface with ecological parameters of the system from which we are part.


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Ten benefits of a Mission Statement

1.  A mission statement causes you to expand your perspective, and to examine your innermost thoughts and feelings. In this process you clarify the purpose of your life and identify what is really important to you.

2.  Writing a mission statement is much like a treasure hunt in that it helps you to uncover talents, interests, and your deepest desires.

3. A mission statement forces you to clarify and express succinctly your deepest values and aspirations.

4.  A mission statement imprints your values and purposes firmly in your mind so it becomes a part of you instead of something you might have thought about just casually in passing.

5.  The integration of your personal mission statement into daily and weekly planning gives you a tangible method of keeping your vision constantly before you.

6.  A mission statement is the beginning of personal leadership. It sets parameters and guidelines for how you live your life.

7.  Writing a mission statement forces you to think deeply about your life. And the best way to internalize your mission is to re-write and refer to it continuously.

8.  At some point in life, everyone longs for a sense of meaning and purpose. A mission statement helps you to uncover talents and contributions that reveal your very reason for existence.

9.  Crafting a mission statement allows you to connect with your own unique purpose and the profound satisfaction that comes in fulfilling it.

10.  A personal mission statement helps you to address three important questions: What is my life about?, What do I stand for?, What actions am I taking to live what my life is about and what I stand for? 



Gary Ryan Blair is President of The GoalsGuy. A visionary and gifted conceptual thinker, Gary is highly regarded as a speaker, consultant, strategic planner, and coach to leading companies throughout the globe. Visit The GoalsGuy Shop for all of your goal setting and life planning needs.


How To Create A Mission Statement by: Denise O'Berry

Creating a mission statement can help you focus your business effort and do a lot of good in bringing your workforce together behind a common theme. The key to success is not just creating a mission statement, it's living the mission statement. 

A mission statement identifies the major purpose that you fulfill in providing products and services to customers. Your mission statement should: 

  • Include the reason for your business 
  • Identify your firm's unique 'value added' 
  • Reflect your firm's core business activity 
  • Provide a focus 
  • Identify the purpose you fulfill 
Step One -- Develop your mission statement by identifying: 
  • Stakeholder(s) 
  • Products and Services 
  • Unique Value Added 
Stakeholders - Those people who are directly affected by the company's successes and failures. Stakeholders could be employees, internal customers, organizational customers, external customers. 

Products and Services - Items that you produce for your customers. Products and services might include consulting, training, products or services for individual use, products or services for business use. 

Value Added - The key advantage you provide over the competition. Why would a customer come to your company for service? What makes your company special? 

Step Two -- Construct A First Draft 

The [your company name] meets the [your products and services] needs of [stakeholders] by [value added]. 

Step Three -- Refine the Mission Statement 

Is it too wordy? Is it brief and to the point? Will employees remember it? Would it make sense to your stakeholders? Is it a true mission statement and not a goal? Does it inspire your organization? Does it describe your business focus and effort? Is it unique? 

Step Four -- Make It Visible 

Post the mission statement for easy review by all employees and customers. 

Step Five -- Live it! This step will be easy if you've involved your entire group in the process. 



About The Author
Small business expert Denise O'Berry helps business owners take action to grow their business. Find out more at http://www.deniseoberry.com
Courtesy of http://www.ArticleCity.com/



A Mission That Matters By Sheila Murray Bethel, CPAE

We live in an era of extraordinary change. To be a leader who makes a 
difference in it you need first to have a clear mission that matters.  Your mission may be based on a dream or vision of how you see the future.  It may be small and personal or large and world shaking.  It may take a few hours a week to accomplish or your whole life.  Whatever the scale, your mission is at the very heart of your leadership effectiveness. It will definitely be the driving force that attracts followers.

The important thing, about missions that make a difference, is that they usually start out as something you'd naturally do because you want to help, change or improve something.  You don't usually wake up one morning and say " I'm going to be a leader with a mission that matters".  What often happens is your mission grows out of your activities at home, at work or in the community. When you start to look for ways to make a difference nothing is off limits or out of reach.  Don't feel restricted by your age, ethnicity, or social, economic or educational status. Your commitment becomes an example that inspires and motivates others.

You have to want to make a difference

There are three major roadblocks to building your mission that matters:

• The first is thinking you're to old or to young or to anything to have a Mission.

• The second, is putting off beginning, waiting for a better time.

• The third is giving in to the temptation to do nothing, because you think you can do so little.

Missions often have modest beginnings, so don't hesitate to start small. As your mission grows you'll grow with it.  To become a mission-driven leader you don't have to be a statesman, celebrity, or business giant, or have a lofty position, numerous degrees or huge bank accounts.  Your desire to make a difference is what matters, even your smallest effort counts. 

Taking the first step is often the hardest part of any endeavor.  To help you begin, look around for inspiration and direction.  When you have begun to clarify what you'd like to make a difference about you can begin to build your mission.

Business leaders examples:

The corporate mission statements of the world's best-run companies often reflect the personal missions of their leaders.  These missions are the driving force behind their profits, productivity and success.  Profits and missions are not mutually exclusive In fact, successful organizations, with clear-cut clearly defined mission statements, usually benefit both employees and customers while adhering to a high sense of ethics and social responsibility.  These companies and organizations seem to have a spirit and staying power that others do not.

The magic of a mission

We may not always be able to define a leader's mission, but we recognize leaders who have missions. Their commitment to their mission is that intangible called, charisma.  We are drawn to them and their energy. We solicit their opinions, and follow their lead.  They help us redefine our lives, our purpose and perhaps our own missions.
If you think that you lack brilliant speaking skills or personal magnetism, don't worry. Your mission doesn't depend on it.  But it is interesting to see how some people's missions have transformed them into charismatic leaders because of the depth and passion of their desire to make a difference.  Your enthusiasm can make you eloquent. 

The example that you set can speak more forcefully than words.
A mission that matters is part practical and part magical.  The practical 
part is the results it achieves.  The magical part is what the mission does to your mind and heart.

Leaders without missions

Can someone be leader with out having a mission?  Can you make a difference without a mission?  Possibly, but true leadership qualities are developed and sustained by having a mission.  Some leaders identify a lifetime mission.  Others have different missions at different stages of their lives.  It isn't wrong not at a mission that matters, but without one you cannot reach your full potential as a leader.  Your mission is your driving force.

Big things come from small beginnings. The mighty oak tree comes from the tiny acorn and a tiny seed of wanting to serve others can help you make a difference.  Your mission that matters can be a driving force that inspires others to follow.  Your example of service will be your legacy of leadership.



Sheila Murray Bethel is a best selling author, television personality and globally acclaimed professional speaker.  Copyright© 2000, Bethel Institute. All Rights Reserved. Sheila's expertise is Change, Leadership, and Personal Excellence. She is the author of the best-selling book, Making A Difference: 12 Qualities That Make You a Leader, host of the new Public Television Specials, “Making A Difference”, and business woman.  For information about Sheila’s Leadership Seminars and Workshops, please contact the Frog Pond Group at 800-704-FROG (3764) or email susie@frogpondgroup.com; http://www.frogpondgroup.com


Writing Your Personal Vision/Mission Statement by: Cecile Peterkin

I recently spent some time revising my personal vision/mission statement for my coaching practice. While doing this, it occurred to me that the vision I have for my work is closely related to my personal vision. Having a job that reflects my personal vision is powerful because it has allowed me to create a business life for myself that truly reflects who I am. 

Companies know all about vision and mission statements and getting their employees on board. Vision and mission statements propel the company in the direction that they want, and ultimately towards success. Many of us have spent countless hours working on these statements for our employers, and doing our part to contribute to their vision as a part of the team. Much like a business, we, as human beings have a purpose or mission in life. 

What if we spent as much time getting to know who we are and what we want for ourselves? A personal vision/mission statement is the framework for creating a powerful life. Unlike a goal, a vision or mission rarely changes. It is a reason for our existence. It guides us in the decisions we make and the directions we take.

Your Personal Vision 

Close your eyes and picture yourself in the future. It may be a few months or years from today. See the person you are; what you are doing, who you are with, what you have accomplished, what is important to you, and how people relate to you. How does it feel to be you? Feel the person you are, your true self. Now, open your eyes and see your life and yourself in the present, through those eyes. You will begin to notice the changes you need to make to honour this vision and lead a powerful life. A Personal Vision is a picture of your True Self in the future. An effective personal vision includes all the important elements of your life and career; it is who you want to be, what you want to do, how you want to feel, what you want to own, and who you want to associate with. Although your personal vision helps you to see into the future, it must be grounded in the present. It is a statement of who you are, and who you are becoming. It is the framework for the process of creating your life. Your vision is where you are headed, how you get there is your mission statement.

Your Personal Mission Statement

A Personal Mission Statement is how you will manifest your Personal Vision in your daily life. It may be a few words or several pages, but it is not a "to do" list. It reflects your uniqueness and must speak to you powerfully about the person you are and the person you are becoming. Remember, it's okay to be where you are, while heading somewhere else. In fact, the only place you can start, is where you are right now. Having a personal vision does not mean your life changes overnight. But it will change. Your personal mission statement provides the steps to get you there. 

Your Personal Mission Statement should answer three questions: 

  1. What is my life about (Purpose)? 
  2. What do I stand for (Values)? 
  3. What actions do I take to manifest my Purpose and my Values? 
Stephen Covey writes that an empowering Mission Statement: Represents the deepest and best within you. It comes out of a solid connection with your deep inner life. Is the fulfillment of your own unique gifts. It's the expression of your unique capacity to contribute. Addresses and integrates the four fundamental human needs and capacities in the physical, social/emotional, mental and spiritual dimensions. Deals with all the significant roles in your life. It represents a lifetime balance of personal, family, work, community-whatever roles you feel are yours to fill. Is written to inspire you-not to impress anyone else. It communicates to you and inspires you on the most essential level. 

"Creating a Personal Mission Statement will be, without question, one of the most powerful and significant things you will ever do to take leadership of you life. In it you will identify the most important roles, relationships, and things in your life - who you want to be, what you want to do, to whom and what you want of give your life, the principles you want to anchor your life to, the legacy you want to leave. All the goals and decisions you will make in the future will be based upon it. It's like deciding first which wall you want to lean your ladder of life against, and then beginning to climb. It will be a compass - a strong source of guidance amid the stormy seas and pressing, pulling currents of you life." Stephen Covey, author of The Seven Habits of Highly Effective People

A Personal Vision/Mission can help propel you into a new job, or make your present job work better for you. The more connected your Personal Vision/Mission is to yourself, the better it can guide your career and your life. 



About The Author
Cecile Peterkin is a trained Career/Life Coach and speaker whose work centers primarily on middle managers and their various challenges. She also works with individuals who are ready to move forward, take action, achieve goals and experience overall life improvement, both in personal and in career.
Cosmic Coaching Centre
www.cosmiccoachingcentre.com
416-486-5000
cecile@cosmiccoachingcentre.com
Courtesy of http://www.ArticleCity.com/
 
 
 
 
 
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