Add-marketing - add marketing to your life

What is the idea of this site?
Why the site was named Absolute Quality Marketing? From where came this name and what concept is at his base. 

Absolute Quality Management 
First we defined the concept of Absolute Quality Management (AQM) and this is just to fix the fact that TQM is now far from the original definition of Quality like hard to define in english, transcendental. Quality is Transcendental. We defined the concept of Absolute Quality Management to keep the idea that the real standard of quality are transcendental, and they are to be find at the deepest level of our consciousness. When we create standards in quality we use the Absolute Quality standards as reference. They are apriory they are an absolute reference for any standard. 

Absolute Quality Marketing
But the Absolute Quality Management operate with a new kind of marketing and we named this marketing Absolute Quality Marketing (AQMK). AQMK consider an improved hierarchy of needs. We have Maslow hierarchy of needs plus the highest human need, the need for transcendence. Cultural anthropology, and Eliade is one of them show that the deepest, most powerful and more perenial need of humans is the need for transcendence, the nostalgia of origins. In any form of manifestation people show their nostalgia for lost paradise. Even in most profane activities man show that deep need: the need for transcendence.

Shop 4 Heaven is our slogan, one of our slogans
This need for transcendence is the cumulated need behind the whole market. Once upon a time in Heaven we had transcendence and this was a self referential state. We was self referential beings. We lost the paradise and we start to have different needs at different levels. We fulfill our needs hoping to regain transcendence.  We shop for heaven (TM).
If we analyze the most recent specifications, and characteristics of products on the market we discover that people request from all products transcendental characteristics. For example we request quality but quality is transcendental, is difficult to define in english, we request products easy to use and simple. We need one button, one touch to start our devices and the devise for that was perfectly formulated by "one touch easy", Simplicity, easiness or less effort are characteristics of transcendence. 

Add Marketing to your life 
Is a slogan which means Add Absolute Quality Marketing to your life and Shop 4 Heaven. 

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marketing 7 heaven - 7 powerful articles about marketing - index:

• Powerful Direct Marketing Numbers by: Larry Brophy
• Alarming Marketing Trend  by: M. H. “Mac" McIntosh
• Secrets of Building and Maintaining Marketing Momentum  by: Charlie Cook
• At Last - A Plain English Guide to Internet Marketing by: Gordon Goodfellow

Marketing books - a special selection 4 U 
(just click to buy or to look inside)
Kotler

Marketing Management -- by Philip Kotler; Hardcover 
Kotler on Marketing: How to Create, Win, and Dominate Markets -- by Philip Kotler; Hardcover 
Principles of Marketing with CD (9th Edition) -- by Philip Kotler, Gary Armstrong; Hardcover 
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
by Philip Kotler (Author) (Hardcover) 
Strategic Marketing for NonProfit Organizations (5th Edition) 
by Philip Kotler, Alan Andreasen (Contributor) (Hardcover) 
Museum Strategy and Marketing : Designing Missions, Building Audiences, Generating Revenue and Resources 
by Neil Kotler (Author), Philip Kotler (Author) 
Marketing: An Introduction (6th Edition) by Gary Armstrong, Philip Kotler (Paperback)
Marketing Professional Services : Forward-Thinking Strategies for Boosting Your Business, Your Image, and Your Profits 
by Philip Kotler, et al (Hardcover - March 2002) 
A Framework for Marketing Management, Second Edition 
by Philip Kotler (Paperback) 
Marketing Places 
by Philip Kotler (Paperback - March 1993) 

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More marketing books on this page >>>>>>>>

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Make a search at Amazon for the words Internet Marketing

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Powerful Direct Marketing Numbers by: Larry Brophy

Direct Marketing works!

Why? It works because it's personal. It carries a message, answers questions and gets orders. Direct Response Marketing works because it is "conversation in writing".

It works because, no matter what you have heard, read or believe ... most people look forward to personal communication. They like being treated as a person - as an individual.

So, if Direct Response Marketing is so powerful, how can we as marketers use it effectively? To keep the business we have ... to find new business?

As with most disciplines, these powerful "Direct Marketing Numbers" are common sense. Here's a list of a few "Numbers" to make your Direct Response Marketing work for you:
60 - 30 - 10
A full 60% of your Direct Marketing success is making certain your message gets to the person who can buy what you have to sell. It's very easy for the wrong person to say "no".

An offer will be 30% of your Direct Marketing success.

What's an offer? It is a reason for your prospect to do business with you. It's the urge to action. It's an incentive to get your audience to raise their hand. To indicate a willingness to talk with you. It's a reason to respond.

The 10% remaining is creative. Not unimportant ... certainly less important. And although it is the fun part of marketing - without a clearly identified audience and a sound offer - your creative has little chance of giving you a winner.

Now, once you've clearly identified your marketplace and put together an offer of interest - how DO you get your Direct Marketing message read, heard, seen, understood and acted upon?

A few more "Powerful Numbers"
Lucky 13
Write your message for a 13 year old reading level.

Television news, the morning newspaper and by far the majority of our conversation is at a 13 year old reading level.

Exceptions? Sure. The Wall Street Journal is written at a 17 year reading level.
11
Keep your opening paragraph to 11 words or less.

Yes, I did say paragraph!

Why? Because, by opening quickly you slip your reader into your full message. Make your letter, your brochure, the print advertisement - everything you write - easy to read. A quick beginning helps.
14
All your sentences should average 14 words or less.

The best way to write short: use a period. Yes, every so often insert the "dot". It works. And it will help you get read.
1, 2, 3, 4 & 5
Use words of 5 letters or less. About 70% of all your words should be 5 letter words, or less.

Why? Because they are easy to read - easy to understand. Your message will be quickly absorbed.

The 500 most common words in English have 13,000 meanings. No wonder we have trouble with basic communication. One answer is to go short. It pays with results.
7
Keep ALL paragraphs to a maximum of 7 lines. Never more than 7...and sometimes just 1 or 2. i.e., short paragraphs.

Again, why? Because a large block of copy looks tough, even if it is not. The tactic of short makes your message look more inviting.
1
A postscript (P.S.) is mandatory in every direct mail letter. Because 4 of 5 of your readers will read the P.S. first ... before they read anything else in your letter.
5
Indent every paragraph 5 spaces.

This "Number" is really physiology - not marketing. Our eyes pull us "in" when we see indents. They pull us to a point - and while we're there, we read. It works. Indent all paragraphs.

On the other side of the paragraph - the right side - use the ragged right design. Do not justify margins! Do not proportionally space your sentences. Ragged right increases readership.
1/2
Whenever you go to a second page in a letter - split the last sentence in half.

Begin it at the bottom of the first page...end it at the top of the next page. Why? To pull-l-l-l the reader with you. "Make" them turn the page. Keep them reading.

The same tactic works in anything printed with columns. Such as brochures, reply forms, print ads...anything. Split the last sentence...the last paragraph in two. And move the reader to the next column.
481
Be specific. The number 481 is much more specific - and much more believable! - than saying "almost 500".

Odd numbers get more attention than even. Use 3 - 5 - 7 - 9 and you are more likely to be noticed. A list of 11 is better than a list of 10. 99 or 101 ideas is better than an even 100.

One more thing on numbers; use the number - not the word. As I have done in this article. The number 3 or 7 is easier to see, read and understand than the word three or seven.
30
Offers with a date work to get more action - more response. Try a Limited Time Offer.

Good for only 30 days...or better yet, "This offer good only until August 31" gets action. Test making your offer a Limited Time Offer. It can increase your response.

There are many more "Powerful Numbers" in Direct Marketing. This list will get you going to make your mail, your print, your collateral materials - all your written communication - just that much better. Good writing!

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About The Author
Larry Brophy has helped thousands of businesses find more buyers for their products and services the past 20+ years. He's the resident webmaster at: http://findmorebuyers.com, your TOP source of targeted sales leads.
Read additional marketing articles by Larry Brophy at http://findmorebuyers.com/page.cfm/15
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Alarming Marketing Trend  by: M. H. “Mac" McIntosh

One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a recent survey that we conducted among business-to-business marketers who are readers of Sales Lead Report.

Only 24% of the marketing professionals surveyed said they usually or always test their marketing communications tactics before rolling them out.

The survey was completed by 280 of 940 subscribers who received and read a special edition of the enewsletter Sales Lead Report.

When asked if they test marketing communications tactics before rolling them out:

Less than 5% (4.5%) said they always test;

Less than 20% (19.5%) said they usually test;

27% reported they occasionally test;

Nearly 34% (33.7%) said they seldom test;

15% (15.2%) said they never test.

In other words, nearly half of the survey participants (48.9%) said that they seldom or never test marketing communications tactics before rolling out their campaigns.

When asked about the reasons for not testing:

More than 50% (50.7%) said they had no time for testing;

Almost a quarter of those surveyed (24.8%) said they had no budget for testing;

More than 16% (16.3%) said they had no systems for tracking test results;

Just over 8% (8.2%) said they had no need for testing.

The survey further showed that fewer than 5% (4.6%) said they always test and more than 19% (19.5%) said they usually test marketing communications tactics before rolling them out.

Based on those who do test:

A little over 41% (41.1%) percent said the audience was the most important thing to test;

Nearly 39% (38.7%) said the offer was the most important thing to test;

Almost 15% (14.9%) said the copy was the most important thing to test;

Just over 5% (5.38%) said the media was the most important thing to test.

Successful direct marketers have always touted the value of testing in making the scientific decisions about their campaigns. In today’s economy, sadly, testing appears to be considered an optional activity; one that is used only for very large campaigns or when prospecting for new audiences.

This is an alarming trend. Eliminating testing because of cost is like playing Russian Roulette with your marketing campaign. Sometimes you’ll be safe, and the campaign will bring results. But you'll never really understand why. And unfortunately, one major marketing failure could put a massive hole in your growth strategy. †
Think long term vs. short term to reap the sure-fire benefits that testing will give to your marketing campaign.

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About The Author
M. H. "Mac" McIntosh is described by many as America's leading authority on inquiry handling and sales lead management. He is president of Mac McIntosh Incorporated, a sales and marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. To request a free subscription to his newsletter, Sales Lead Report™, phone 800-944-5553 or 401-294-7730, send an email to mcintosh@salesleadexperts.com or visit www.salesleadexperts.com.
Mac@SalesLeadExperts.com
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Secrets of Building and Maintaining Marketing Momentum  by: Charlie Cook

Some people seem to steadily increase their income while others just make enough to pay the bills. What's the difference between the people who make millions and the people who struggle all their lives to get ahead? If you want to attract more clients in order to build a more profitable business you need three things. You need clear goals, knowledge of how to market your business and a plan of action. Your marketing is like the proverbial three-legged stool.

To function effectively, all three legs need to be solidly in place. Without clear goals you won't move forward. Without marketing knowledge you'll waste your time instead of pulling in many more clients. Without a plan of action, your marketing won't get done. Setting Your Marketing Goals Staying on track can be a struggle, whether you are trying to stick to a diet or get your marketing in shape. How can you get started and maintain your marketing momentum? What you need to do is make a commitment to specific marketing goals. Winners set both large and small goals, and they put specific goals in writing. This last task may sound superfluous but it can make a big difference to your success. One of my goals had been to write a book, a task that seemed overwhelming. Of course, no one writes a book all at once, they are written a page at a time. With a short-term goal of writing three to five pages a week, I made steady progress, wrote three books and have outlines for two more.

Take a piece of paper or fire up your word processor and make a list of goals for yourself and your business. Include both long and short-term objectives. When you write your objectives where applicable include who, what and when. The easiest way to get started is by beginning with your long-term objectives and then getting more specific. Ask yourself the following questions. - What are your five-year goals for your business? - What are your marketing goals? (They could be skills, knowledge, new prospects or new customers.) Be as specific as possible when answering these questions and defining your goals. For example, you might say, "I want to have published eight training manuals, be earning two thousand dollars a day and working less than 40 hours a week in two years." In addition to setting broad and long-term goals, you need to set small and short-term goals. Define your annual, monthly, weekly and daily goals. Once you've got them down on paper, take a copy and thumb tack it over your desk. - What's a one-month marketing goal you can accomplish? - What's a one-week marketing goal you can accomplish? Some days you'll feel like you're on a treadmill going nowhere and your long-term goals continue to be out of reach. When this happens, try two things.

First look at the list of what you've accomplished in the last week, month and year. Second, with your larger goal in mind, circle the next finite and easily completed objective on your list and get going. Every time you complete one of your objectives, no matter how small, you're that much closer to reaching your long-term business goals. If you're writing a book, each page you write puts you that much closer to your goal. - Could you improve your marketing by clarifying your long and short-term marketing goals? When you have clear goals and track your marketing accomplishments, it is easy to stay motivated. As you make progress, revise your goals and you'll continually improve your marketing and be more successful. - 2004 © In Mind Communications, LLC. All rights reserved.

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About The Author
The author, Charlie Cook, helps service professionals and small business owners attract more clients and be more successful. Sign up to receive the Free Marketing Guide, '7 Steps to Grow Your Business' and the 'More Business' newsletter, full of practical tips you can use at http://www.marketingforsuccess.com
ccook@marketingforsuccess.com
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At Last - A Plain English Guide to Internet Marketing by: Gordon Goodfellow

Have you ever been horrified and intimidated at the convoluted, jargon-reliant information about Internet marketing available on the Net?

Often it results in many companies becoming confused and therefore reluctant to put into practice what would be a valuable and simple business resource when understood and applied correctly.

Market Research consultant for Inteltab, Gordon Goodfellow, who is also an English literature graduate, decided it was time for a change. Part of this desire to make Internet marketing more accessible may be due to his past experience as a teacher.

"I was sick of all the gobbledegook that surrounds the Internet, even today," he explains.

"Marketing on the Net isn't rocket science and should not be presented as such. Everyone should have access to it. That's the beauty of it."

Having spent four years researching and assessing the best way of getting an effective message across on the Internet, he began to design a basic introduction to Internet marketing. The result of this hard work is Applied Web Marketing. AWM is a comprehensive beginner’s guide to marketing on the Internet, covering everything from domain names to e-commerce and merchant accounts, and written in plain English. This is designed for the small business user and the home business user who does not want to spend a fortune on outside "experts".

The key to most of Internet marketing is search engine optimisation. The key to good search engine optimisation is keyword research. In other words, knowing which keywords or search terms people are using to find what they’re looking for on the Internet. If keyword research is done properly then there is no doubt that you will get highly targeted visitors to your website. This is obviously the professional way of going about things. It is the antithesis to the "spam" approach (unsolicited commercial emails) which achieves extremely poor results and simply annoys anyone unfortunate enough to be on the receiving end.

But which search engine should you optimise for? The search engine of choice at the moment is Google. There are two good reasons for this. Firstly, Google is the most popular search engine on the Internet today. It is known for the quality and relevance of its search results, and so people trust it. Secondly, over the last couple of years Google has joined alliances with other search engines and directories. AOL and Netscape share Google’s search findings, so you’ll have similar search results on the AOL and Netscape databases. Other lesser databases also rely on Google, so that if you are well represented on Google, then you’ll be well represented on over sixty per cent of Internet search facilities.

Yahoo, the world's most popular directory, has since launched its own search engine, which makes it now a main competitor to Google (in the past Yahoo took its own results from Google's database). You can still submit your site to Yahoo for free, but expect a listing to take several weeks.For a more immediate effect you may wish to explore Yahoo's alliance with Pay Per Click engine Overture.

Microsoft is also said to be developing its own search engine as part of its MSN sphere of influence. Expect this to be a major player as well.

You should also obtain a listing on the Open Directory Project (DMOZ.org) which is not much known about but very well respected in the search engine optimisation industry. The Open Directory does not use the normal search engine "spiders" or robot searchers; instead it uses over thirty thousand volunteer human editors who are ostensibly experts in their own fields. The theory behind this is that it ensures relevancy, accuracy and quality of all listings. A listing in DMOZ will therefore ensure a listing on Google and probably earn you an enhanced ranking there. Then all the others, like Yahoo, AOL, Netscape, MSN and the rest are bound to follow.

Optimisation is everything. The Applied Web Marketing website itself has the number one position on Google out of 1.47 million search results for the search term "applied web marketing".

After optimisation is the submission process. Perceived wisdom of the moment says it is best to submit manually. Manual submissions to dozens of search engines and directories can be very time-consuming, however. There are some good automated and semi-automated software packages available out there to do the submissions for you. But for the major players do find the time for manual submissions. Some search engines, for example Alta Vista, make it impossible for automated submission by software programs, because of individualised text codes that must be entered by hand at the start of the submission process, so you have to submit to Alta Vista manually as well. But that just takes about three minutes.

Don’t bother with ads that say that they can "blast your web site to 500,000 search engines". There aren’t that many search engines; there’s only a few hundred in total, and only about a dozen of any major importance. You’ll just pay your money and be very disappointed. Most of these so-called search engines are link farms, FFA or free-for-all sites, which nobody every looks at, and which are responsible chiefly for sending out spam. If you link to such web sites you risk being penalised by the bona fide search engines.

The next thing to have lots of is patience. A listing on Google should probably appear within a couple of weeks if you have optimised your pages roperly. Incidentally, if you have multiple pages on your web site, as is mostly the case, it is important only to submit the index or home page, and let Google’s spider "Googlebot" to find and index the other pages itself using the links that you should have set up on your site.

The Applied Web Marketing guide has useful links to many resources, lots of them completely free, and to the submission pages of the major search engines and directories, making it a perfect site to begin your journey into the world of Internet marketing.

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About The Author
Gordon Goodfellow has spent 20 years in the market research industry as a research manager and specwriter consultant. He now runs a thriving Internet marketing consultancy with clients all over the world. The main website, www.AppliedWebMarketing.com, is freely accessible.
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