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Second Life
A 3-D virtual world created by its Residents

 

Second Life: The Official Guide by Michael Rymaszewski, Wagner James Au, Cory Ondrejka, and Richard Platel Since "opening" in 2003, Second Life has become an explosive worldwide phenomenon, inhabited by over 5 million virtual residents by 2007. Hit the digital ground running with Second Life: The Official Guide, the ultimate travel reference to this exciting new "metaverse." Get all the information you'll need to create your avatar, navigate the landscape, and build your in-World business to produce real-world profits. Book Description * One of three official books from Wiley on Second Life, an incredible virtual world that boasts more than 7 million residents--with more joining every day! * Completely updated to reflect the latest in-world features including voice capabilities and open-source programming options, plus answers to the questions most commonly asked by SL residents * Written with the full support and cooperation of Second Life creator Linden Lab, the book will receive extensive promotional support both in and outside the virtual world * The CD-ROM includes special animations, textures, clothing templates, and other resources created by Linden Lab specifically for this book, along with hints to help new residents access valuable in-world content

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Thousands of real-life friendships, romances, and business partnerships have started in Second Life. Make Your Account Now !

Second Life: A Guide to Your Virtual World by Brian A. White Book Description   Live your Second Life to the fullest!   • Get started and get comfortable fast • Understand the culture, and avoid beginner’s mistakes • Create the right look for your avatar • Master Second Life’s building and texturing tools • Learn how to terraform, build, and landscape your first plot • Create your own Second Life “objects” and clothing • Attend the best Second Life virtual events   Create Your Virtual Life in an Incredible Online World...Right Now!  Imagine a virtual landscape where everything is created and owned entirely by residents like you. Imagine a place where you can enjoy sunsets, ride a jet ski, buy land, plant a garden, get a tattoo, go sky diving, spend an evening dancing the night away, or relax at home by the fire. Picture a world vividly developed, socially dynamic, and strikingly real where you can bring previously unimaginable things to life with friends from around the globe. This is Second Life®, the hottest Internet phenomenon in years…maybe ever!   Now, there’s a totally real, totally independent guide to Second Life. This full-color book is as rich as Second Life itself! It’s packed with insider tips, easy step-by-step techniques, and interviews with dozens of SL residents telling you what they wished they knew when they started! Brian White pulls no punches: You’ll learn exactly what’s great and not so great about SL...how to thrive in its unique culture, and how to create your dreams!   The more time you spend in Second Life, the more useful this book will become...teaching you more advanced skills; everything from vehicle construction, Linden Scripting Language, particle systems, to creating custom animations and the new sculpted prims!   Visit the companion site in Second Life to find all the textures and objects from this book as well as the contributor’s gallery and other goodies: http://slurl.com/secondlife/humuli/222/123/29   Thousands of real-life friendships, romances, and business partnerships have started in Second Life. Make Your Account Now !

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Creating Your World: The Official Guide to Advanced Content Creation for Second Life by Aimee Weber (Author), Kimberly Rufer-Bach (Author), Richard Platel (Author) Book Description Details how to design and use Second Life content, covering such important skills as building, texturing, scripting, animating, and terraforming Follows a logical progression that builds upon a reader's skills so that new and intermediate content creators will quickly become experts Discusses how to create scripts to communicate and interact with the world and manage data Includes a CD with tutorial files, textures, clothing and character templates, machinima, demo software, and resources and references provided by Linden Lab From the Back Cover Your second life is what you make it Enrich your virtual existence by mastering the techniques and tactics the experts use to create jaw-dropping SL content—everything from buildings and vehicles to clothing, landscapes, and animations. This official, exclusive guide from a team of Second Life content-creation experts was written with the full support of Linden Lab and features in-depth instructions for creating beautiful content and putting it to work in-world. Start a new fashion trend with custom clothing featuring realistic buttons, pockets, patterns, and even wrinkles. Tour SL in the car of your dreams or in your own private jet. Create cool animations and scripts to communicate with other SL residents, and more. Both a practical, step-by-step guide and a creative session with some of the most artistic and talented minds in the Second Life community, this book will quickly build your skills and inspire you to join Second Life's elite ranks of content creators. Basic concepts: Understand movement, inventory, and client/server issues Advanced building: Morph prims and design anything with these advanced techniques SL scripting programs and third-party editors: Use a variety of tools to write, test, and debug scripts for vehicles, games, motion, and more Become a virtual pioneer: Start terraforming with SL land tools Dazzle visitors: Make an impact with textures, lighting, landscaping, and more Go Hollywood: Storyboard, shoot film, add sound effects, and produce machinima Real communication: Manage data, chat, and send e-mail—in-world and out On the CD The book's CD features tutorial files, textures, clothing and character templates, machinima, cool tools, and a host of other resources provided by Linden Lab to help Second Life content creators. Thousands of real-life friendships, romances, and business partnerships have started in Second Life. Make Your Account Now !

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AVASTAR
SecondSTYLE
SecondSlice
SLHerald

Fashion Links

Chilean Fashion

Dance Clubs

Club swan

Sunset Jazz Club

Club Envy Dancers

Dance in CLUB 

If This is Second Life Why Is My Heart Breaking

U2 in SL Virtual Concert

Education

Ohio University Second Life Campus

The Infinite Mind in Second Life with Kurt Vonnegut

 Tutorials

Introduction to Second Life

How to send and create a notecard

Second Life Construction Tutorial

How to use the building grid

Romance

After a Whisper in Second Life

Romance Latino

Business

Text 100 in Second Life

brands in SL

SL Apple Store

New Media Opportunities In The Online World Second Life

SL BLOGS

Gwyneth Llewelyn

more ?
sweetsecondlife

Time2join?

JOIN SL NOW

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Web 2.0: Are Second Life and You Tube in your Marketing Plan?
by: Richard Jebb

I’ve been reading the PR and Marketing media with interest of late, so many companies, large and small, are taking their next steps online; evolving beyond the barriers of their websites into new frontiers; embracing the new world of Web 2.0.

Limiting online marketing to the traditional website is fast becoming a turn of the century phenomenon. More and more organisations seeking marketing success online are turning to Second Life, You Tube and other forms of social media.

The approach to marketing on the web has become divided into two groups; those that have a website and banner ads, and those that understand and use the web to its full potential.

As a freelance copywriter and marketing consultant, I want my clients to be maximising their potential online and using Web 2.0 to its full potential. I want to be involved and I think everyone in the communication business should be thinking the same.

Big Brand’s in Second Life

There’s a plethora of excellent examples of big brands using these new media to maximum effect. In Second Life, Cisco are holding international meetings where no one has to leave their desk, indeed the list of big brands involved is extensive and includes the BBC, Mercedes Benz, Calvin Klein, Starwood hotels and IBM. What they’re seeking is a 5 senses brand experience for their visitors, essentially it’s three dimensional web browsing, where you walk around the web page, engaging with it, rather than simply read it.

But of course, like with any new media phenomenon, the rules of engagement have changed, many brands entering Second Life find their ‘sims’ remain mostly empty. The ones that succeed will be the ones that actually learn a little about Second Life as residents first. They’ll be the ones that don’t simply build a presence in Second Life, but also give visitors a reason to visit. And the reality is, you have to tell them about it in the real world.

Big Brand Success on You Tube

On You Tube, Diet Coke and Mentos are blowing fountains to the benefit of both brands (check out ‘Experiment 214’ on You Tube) and Sony Bravia has used blogging to substantially increase brand recognition across the globe.

Most You Tube based brand successes have started by accident. Someone posts something that is fun to watch, that accidentally includes a big brand, the video spreads, the brand gets publicity.

It’s successful because the audience believes it’s been made for their amusement, not for your publicity. And they believe this because it’s true.

This is the challenge for those of us in the communications industry, be they freelance copywriters and marketing consultants like me, to admen, media sales executives or pr consultants. It’s to get brands posted on You Tube using genuinely entertaining, engaging and sincere approaches.

You Tube offers amazing potential for brand development amongst key audiences. The catch is, that in a world growing in cynicism, if the audience finds out you intended to get your message on there, the message will fall flat: Bang. You’ve been found out.

Engaging Future

No one knows whether Second Life or You Tube will continue to break new grounds attracting big brands; whether they will become the marketing platforms of the future is still in doubt. But there is no doubt that the future of marketing is engagement and this is the true benefit of Web 2.0. Organisations with millions of stakeholders can communicate and engage with each on an individual basis, getting involved early; testing which new platform works for you and sticking to a cohesive strategy is essential organisations of all sizes.

Are you using the Web 2.0? This article explores the possibilities and pitfalls on new online media such as You Tube and Second Life, which are currently seen as the forerunners of Web 2.0’s opportunities to engage with customers.

About The Author

Richard Jebb is a Freelance Writer who specialises in writing for business. Copywriting, Internet Marketing, Marketing literature, Public Relations, Award Entry Submissions and Website Content are just some of the business tools he can make work for you. You can contact Richard Jebb by emailing him richard@wordsthat-work.co.uk  http://www.wordsthat-work.co.uk .