How
to Quickly and Easily Create Your Own Information Products for Fun and
Profit
By
Terry Dean
To
take maximum profits away from the table in your own internet business,
you must be the prime source of a hot product or service. What I am going
to present to you today is one easy step-by-step system to create your
own product that is 100% easier than writing a book or creating a report.
Information
Products are the ideal business to start if you are looking for an online
business...They are easy to produce, simple to ship, and can enjoy high
markups because people are not paying for the physical form the product
is delivered in. They are paying for the valuable information contained
within.
Although
most people only see reports and books when we speak of information products,
I want you to see just how versatile this market can be. You could produce
software, videos, audios, newsletters, secret sites, and more. The only
limitations in this
business
are the ones you create yourself.
You
may say to me, "But Terry, I just don't know how to do anything that people
want!" Well, I have a solution for that problem. If you have found a market
that wants a product of a certain nature, contact an expert and do an interview
with them...then sell that tape! (Most experts will do the tape with you
right over the phone for just the cost of consulting - Usually $100 - $1000).
If
you do have knowledge that people want (Which I highly expect is true even
if you won't admit it to me)...then you can do your own audio tape course.
Below
I am going to give you a quick 6 step system for creating your own tapes...and
then we will do a short overview on how to contact an expert and get them
to do a tape with you.
Step
1 - Make a list of your hobbies, interests, and problems which you can
solve.
Do
people come to you often and ask for your advice on certain things? If
so...there is a product idea! Design a product that solves their problems.
Find a Problem or a Desire people have that you have overcome, and then
the system you followed is the basis for your product.
Do
you train dogs? There's a product.
Do
You Build Model Airplanes? There's a product.
Do
You Save Money through Auctions? There's a product.
Did
you figure out how to set up a web site? There's a product.
Do
you Get Top 10 Rankings on Search Engines? There's a product.
Do
you write killer sales letters? There's a product.
Product
ideas are all around you...There are probably at least half a dozen products
inside you waiting for the chance to come out!
Step
2 - Research Your Targeted Market to Find Out What they are Interested
in.
If
you plan to sell your product online, make sure there is a market for it
first before you ever create the product. Visit forums and newsgroups using
http://www.forumone.com
and http://www.dejanews.com
and do some research. Prepare a short Questionnaire and give something
away free to people who answer it for you.
Corporations
spend millions of dollars a year in research...but as a small home business
you can do your research for free online through contacting and networking
through newsgroups, forums, and mailing lists.
Step
3 - Purchase the necessary equipment.
You
don't have to go to a studio to record your tape unless you have an unlimited
budget. If you can afford a studio, it will produce a little better tape,
but for most people starting out that is just another undue expense.
Go
down to your local Radio Shack and purchase high quality audio tapes and
a dynamic microphone. A good one will probably cost you between $40 and
$100...Ask one of the sales representatives to recommend a good one. If
you need an adapter for your tape recorder, get one of those as well.
If
you don't own a double cassette deck, you will probably want to get one
of those...Why? You can also dub your first couple of tape sales right
there in your home and wait to send it out to a duplicator until you know
for sure it is a real hot seller.
Notice
that you don't need expensive equipment to get started in this business...although
you may upgrade later as you go on.
Step
4 - Make An Outline.
When
you did your research in step 2, what were your potential customers interested
in most? Now, create a product that gives a step-by-step training on how
to overcome that problem or achieve that objective.
Rack
your brain and come up with steps that will take your customers to their
desired solution. You have to make it simple. This is probably the most
difficult part of your product...You have to boil down all of your research,
your experience, and come up with a simple system people can follow to
achieve their objective.
Step
5 - Record your tapes.
Now,
shut off the phones...and set-up your little recording studio. Make a time
on your schedule to do your tape or your series and stick to it...because
you will probably want to procrastinate the process into oblivion.
Sit
down and record under 60 minutes for the tape (Note most tapes actually
have 62 - 64 minutes on them). You have to be careful to stop way before
the end of the tape so that there is room to record an intro or a "Please
turn the tape over" message.
Step
6 - Start Marketing today.
How
much is your tape worth? You can sell an individual audio tape for $9.95
- $29.95 depending on the subject OR you can produce a series of tapes...I
have seen these sell for as much as $495 if they were on the right topic.
You really have to test your price.
Any
secretarial service can transcribe your tapes for you if you want to produce
a higher priced product out of them. You do a little bit of editing to
them, combine your new manual to the tapes, and you have a higher valued
product to sell.
How
to Get an Expert to Do the Work For You!
If
you just can't come up with an idea of a decent product for yourself, find
an expert to do one for you...
You
would still have to do Step One, Two, and Three yourself coming up with
the product idea, researching, and purchasing the equipment. Note that
when you purchase the equipment for this you may need to buy a microphone
which hooks into your telephone (Ask the friendly sales people at Radio
Shack and they will have just what you need).
Then,
contact the right experts for the mission. Find people who are experts
in the areas you want to present to your customers and send them a letter
telling them exactly what you want to do...Most experts will agree to this
if you approach them correctly.
Show
them the benefits they get out of this...
You
are doing the market research to find a hot product.
You
are paying them their regular consulting rate for the tape.
You
will prepare the questions for them to answer and give them ahead of time
unless they already have something ready.
You
will give them Full Reprint rights to the tape so both you and them can
sell it.
They
will be able to present other products and services they have for sale
on the backend of the tape.
It
is definitely a Win-Win situation. They get all of those benefits and you
have a new product to sell in your business.
Not
the Only Way - But It is a Good Start for You
This
is not the only way to create information products by any means, but it
is enough to get you started. Are you going to make some mistakes...YES....but
you will have started in the right direction. If you follow this process,
you will have your own hot product to sell online for years to come. All
you have left to do is write the ad...but that is a subject for another
day.
Terry
Dean, a 27 Year Old Indiana Farm Boy, Reveals His Secret Formula for
Generating New Automatic Streams of Internet Income For Any Business In
72 Hours Or Less...Free Report: mailto:formula@bizpromo.com
http://www.bizpromo.com
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