"13
Breakthroughs For Immediate Profits..."
By
Terry Dean
Too
often businesses and individuals only think of profits in a linear fashion.
They think of adding 10% more customers this month or this year. They think
of growing in small little steps.
You
must break out of this mold. The Internet has leveled the playing field.
Businesses you have never heard of before have become household names in
only a few short years. Think about it. Have you ever heard of Amazon,
eBay, Yahoo, or Napster a few years ago? Now, they are front page news
on every newspaper every single day.
Fortunes
are being made and lost in a single year online. As a matter of fact, there
have been more millionaires created in the past 2 years than in the last
200 combined. This new market is still wide open and it is up for grabs
to those with the ambition, guts, and speed to take control of it.
The
Internet is wide open to you and your business. While the major corporations
throw millions of dollars at billboards and TV ads trying to gain the eyeballs
of the average population, you can quickly and easily corner a very specialized
niche market of your own.
Here
are a few ways you can produce immediate breakthroughs at your web sites.
Below are thirteen strategies that can and will produce an immediate increase
in profits in your web business.
If
you are just getting started in your own business, then take the following
as an introduction to a profitable web business. Take notes and give yourself
ideas you will be able to add into your web site later on in the growth
process.
1.
Design a High Quality Web Site
The
biggest mistake that I see 95% of small business webmasters making is in
the area of designing their web site. There are two primary mistakes that
I see made over and over again.
The
first mistake is to focus so much on the web site design and graphics that
they overwhelm the actual product itself. A gorgeous web site is created
using Flash, Real Audio, Real Video, etc. but it is never tested to be
effective or not. In my own tests, I have found that a simple professional
looking site produces the best results...without all the bells and whistles.
The
second major mistake that webmasters make is to use the wrong tools to
design their site in the first place...and they end up with a very unprofessional
looking site. The real idea of the web site design process is to produce
something that looks professional, but that doesn’t draw away from the
text. The key to your web site is have all images and graphics focus your
visitors back to your advertising message.
2.
Automate Your Email Follow-Up
The
key to selling online or selling anywhere for that matter is to follow
up with your prospects at least 7 times. You cannot rely on just one visit
to your web site to cut the mustard. The biggest profit producing strategy
I ever came up with was to start working on getting people to subscribe
or opt-in to an email follow-up list by giving them a free training series
on my subject.
The
easiest tool to use for email follow-up is from Postmaster Online which
you can go to from http://www.postmasteronline.com/home/10683/
They
give you 50 autoresponders which automatically follow-up, a complete database
system to track all of your prospects and customers, a contact system,
and more. It is the best tool I have found to help you increase your Internet
response rates immediately.
3.
Start an Opt-In Email List
Even
with all of my advertising, web site traffic, and promotions, over 50%
of my income still comes in through my opt-in email list which I send out
almost every week. Starting your own opt-in list is the key to long-term
Internet profits. Just like in direct mail, the profit is in the list.
Build your list.
The
best strategy to handle your email list is to use the Postmaster Online
system from above. It can give you a personalized ezine (if you are collecting
names with your email addresses) and can handle all of the removes, unsubscribes,
and
undeliverables for you.
If
you can't afford the Postmaster system (even though it is a low monthly
cost), then you could get started with the free service from Listbot at
http://www.lisbot.com
4.
Place a Sponsor or Solo Ad in Ezines
People
are always asking me the quickest way to build traffic to their sites.
Search Engines usually take a while, banner ads are expensive, and offline
advertising takes months. The quickest, lowest cost, and most effective
form of online advertising is placing sponsorships and solo ads in ezines
and online newsletters.
Nothing
else will even come close to the results which you can produce through
this method. You can purchase sponsorships and solo ads for $100 to $1000
and often produce results of three to ten times the ad costs if you have
an effective ad for the appropriate audience. There isn’t anywhere else
in the world that you can get this kind of bang for your buck when it comes
to spending money on your marketing.
5.
Use a Pay-Per-Click Search Engine
Regular
search engines take months to get positions in and start bringing the traffic
(although you can pay Yahoo’s special fee of $199 to get in there quicker).
The way to get traffic immediately from the search engines is to start
dealing with the pay-per-click search engines such as Goto.com.
Goto.com
allows you to set up an account and then you only pay a set fee (almost
in an auction model) for each visitor to your site. If you bid one penny
per visitor, then you only have to pay a single penny for every visitor
to your site. If you bid ten cents, you pay ten cents. If you have tested
and can bid a dollar per visitor, then that is what you will pay. How much
you pay for traffic is up to you.
There
are now several hundred search engines following this model. Most of them
don’t produce nearly as much traffic as Goto.com, but some of them can
be used once you have proven the effectiveness of your keywords at Goto.com
first.
You
can find thirty of them at: http://www.payperclicksearchengines.com/
6.
Participate in Online Schmoozing
Beginning
marketers online are always looking for the best free advertising methods,
but as the years go by, more and more of these methods are disappearing.
The quickest free advertising method available to start participating in
online newsgroups, mailing lists, and forums.
You
don’t directly advertise in any of these groups. You participate in the
discussions and allow your small signature file to appear at the bottom
of the messages you post. If you post good comments and participate in
the discussions, then you will quickly build a good reputation and will
generate traffic and sales at your web site.
Newsgroups:
http://www.dejanews.com
Forums:
http://www.forumone.com
Mailing
Lists: http://www.liszt.com
7.
Make a Special Offer
If
you have built up an opt-in email list (as in number two above), then you
can run a special members only sale or special offer. Only current members
will get these discount prices or an added bonus that you can create or
purchase wholesale.
You
could also do a customer’s only sale. Send out an email to everyone who
has purchased something from you in the past offering them a new special
product at a discount price or other bonuses added to current products
you sell. Nothing will produce
income
faster for a business than to contact their previous customers with a special
offer.
8.
Create a Point-Of-Sale Upsell
This
technique can usually increase your web site profits by 10% to 20% immediately
the moment you put it in place. It is also very simple to put in place.
Once someone orders a product from you, have the thank you page on your
web site which comes up show several other products or services that you
have available for immediate purchase at a special discounted price.
You
will find that often 10% to 25% of your customers will immediately take
this opportunity to purchase the other product at the special price (maybe
10% off or something similar).
Stores
use this idea all the time. Look at all the small items like magazines,
candy, etc. that they pack at the checkout counters. How often do you pick
up something else you didn’t need just because it was there and you were
already in a buying mood?
9.
Set Up an Affiliate Program
The
king of affiliate programs is Amazon with their group of over 300,000 affiliates.
While you don’t want or need this large of a number to be successful, think
about what it would be like to have 1,000 to 5,000 people eagerly selling
your products and services for you with a small share of the profits.
If
you don't want to have to deal with any CGI script of any software to run
the affiliate program, then you can have it outsourced. Companies such
as Clickbank not only take orders for electronic products, but they will
also run your affiliate program for you. Many of the other online processing
services are now following their example.
You
should be able to sign up 300 to 500 new affiliates for a good paying program
in less than a month by using the Affiliate Announce program at
http://www.affiliate-announce.com/
10.
Spread a Virus
If
you haven’t heard of viral marketing yet, then you must have been hiding
in a cave somewhere. For many, it is considered the ultimate online marketing
technique. How else would a company such as Hotmail.com grow to over 40
million users while spending next to nothing in ad costs? ICQ quickly spread
itself around the Internet without having an ad budget.
Viral
marketing basically entails created something for free that others will
pass around for you. It could be as simple as a free report or a free ebook,
or as complicated as creating a unique software program to be passed around.
11.
Send an Online Press Release
The
quickest way to generate ten thousand hits or more immediately to your
web site at very little cost is to send out an online press release. All
it takes is one mention in a newspaper, magazine, radio program, or TV
show to drive more traffic to your site in the next 24 hours than you will
through all of your other promotions for the next month.
Successful
entrepreneurs make it a habit to regularly send out press releases about
any new benefits that they offer to their customers. This used to be cost
prohibitive through the cost of postal mail and long distance faxing. Now,
you can send out the press releases by email or pay only $200 or so to
have them sent out for you. Two hundred dollars could never buy you a write-up
in a magazine, but a press release could potentially give you dozens.
Personally,
I have found Paul Hartunian's system to be the easiest system in the world
to follow to get more publicity than you can handle. It is a little pricey,
but it is worth every penny: http://www.instantpublicity.com
12.
Send Out Articles to Ezines
Here
is another zero cost strategy for selling your products or services. Write
up a good article with valuable information in it (you could even use our
simple article writing strategy) and submit it to the ezines in your niche
market. If your article is well done, you will find that much of the time
it will be the featured article in many of them.
This
is better than having a featured ad in an ezine (and you know how I feel
about those)!
13.
Start an eBay Auction
This
idea won’t work for every business, but it could be a significant source
of income and traffic for your web site. Over 40,000 powersellers currently
sell $2,000 or more per month on eBay (all the way up to $500,000 a month
for a few of them). All you have to do is go over to eBay and find out
what products are HOT sellers...If yours is one of the hot topics, then
you could have a built in money and traffic generator for your site at
almost no cost whatsoever...
Terry
Dean, a 27 Year Old Indiana Farm Boy, Reveals His Secret Formula for
Generating New Automatic Streams of Internet Income For Any Business In
72 Hours Or Less...Free Report: mailto:formula@bizpromo.com
http://www.bizpromo.com