UpSide
Down Marketing
By
Terry Dean
The
normal business process is to have a product, start looking for prospects,
and make the sale. Guess What? Normal businesses also don't work very well!
Let's
turn business upside down!
If
you would really love to have a radical change in your business, you are
going to have to make some radical changes in your methods.
One
definition of insanity that I feel is especially appropriate for business
owners to understand is, "Doing the same thing over and over and expecting
to receive different results."
If
you continue to run your business in a "normal" way, you will always be
limited to "normal" results.
If
you want to have "exceptional" results in your business, you are going
to have to put "exceptional" methods to work for you.
If
you are like 99% of internet marketers I know, I will venture to bet that
you have a web site & product and that your biggest problem is building
the traffic to your site. I will also bet you aren't making very many sales!
What
happens if we turn this process upside down?
What
happens if we choose to find the prospects first...build a relationship
with them...and then find a product that they Dream about?
Everybody
online appears to have a product. How many of them have an audience?
It
is kind of funny...I always have people emailing me that they have an awesome
product they want to sell to the world. They just can't get anyone to visit
their site.
I
rarely ever have anyone saying, "I have too much traffic and I just don't
know what to sell." When they do email. I can guarantee you that those
people are the easiest people in the world to help.
If
you have the traffic, all you have to do is ask them what they want. Then,
find it for them.
If
you have a product, we have to figure out a way to get traffic to your
site, set up the sales process, and start making sales.
I
am not saying this isn't possible. We do it all the time. What I am saying
is that it is the wrong way to do business on the net.
Let's
turn it upside down.
Instead
of starting out with a product, let's start out by figuring out what it
is that you are passionate about. What is it that is exciting in your life
and that you have experience and skills in?
What
is it that gets your fire burning? Way too many people have decided to
just follow the pack instead of being creative and coming up with their
own ideas.
Since
the rest of the pack seems to be slowly moving away into oblivion (Over
95% of internet sites are losing money), shouldn't you make a change of
direction?
Once
we figure out what it is that you love, let's decide where you can find
other people just like you.
Use
the internet networking tools at your disposal...
Go
to http://www.forumone.com
to do keyword searches of forums you can visit on this activity.
Go
to http://www.dejanews.com
to do the same for newsgroups.
Visit
http://www.liszt.com
to find all the mailing lists which deal with this topic.
Start
visiting and subscribing to everything that has to do with your topic.
Start participating in the discussions which go on at these sites.
Find
out what people are talking about the most in your subject. Which element
is the most popular? What is it that everyone is looking for online? If
you don't find out by visiting these groups, start asking some questions.
Spend
some time at these sites...Start visiting web sites which come up in the
discussions. Make a list of things which each web site has - and what it
doesn't have.
Once
you know what it is people are looking for (from your participating in
the discussion groups) and have found out what it is that is lacking in
most of the sites...You now know how to get started. You can start building
your business on Your USP (Unique Selling Position).
Design
a web site, or even better, hire a professional to do it for you. Make
sure that every part of it though deals with your chosen theme.
Note:
I am very wary of giving specific examples in this article, because every
time I do I get dozens of people emailing me that they are going to do
exactly what I wrote about. Instead of following the theme of my article
though, they all just want to set up the business I gave an example of.
In
this article, we are discussing the strategy itself, not any specific business
or industry. If you take time to start following what I am telling you
here, every part of it will become clearer as each step is taken.
Start
having automated traffic tools such as free information, your own discussion
group or a specialized postcard site that deals with your theme.
Build
up a community atmosphere and then invite visitors from all the groups
you have been participating in on a daily basis. Instead of trying to sell
them something, just invite them for the solutions which you have for free
at your site.
Get
the discussion group going on your site by picking a "Hot" element of discussion
that you keep seeing come up on the other boards. Have a specialized discussion
group instead of just a general one if you want to achieve high traffic
from it.
Start
up an Opt-In list where you will send out updates and free information
on a daily, weekly, or monthly basis.
At
this point in time, you want to focus on building up a close relationship
with your visitors. You have not even chosen a product to have on your
site yet. You are just building relationships and loyal visitors.
After
you have started building up this group, you can actually ask them what
it is that they want. Then, find it for them.
Either
have it developed yourself or find someone who has it already. Then, do
a Joint Venture with the product owner and endorse the product to your
list and your visitors.
Let
them know how you sought out and found the best _______ on the market for
them and how you negotiated the best deal possible (10% off, A Free Bonus,
etc.).
Note:
This has to be real. You really do have to do your homework and find them
the best _________. You really do have to negotiate and try to get the
best deal possible for them. Don't let an ounce of deception come into
play in any part of the process.
Watch
your responses and sales skyrocket. What might have been a 1% sales response
for the original company now becomes a 10% response from your entire list
of friends.
Once
you have the traffic and the list, It isn't hard at allto find the products.
They will constantly be knocking at your door.
Would
you rather be the person sitting back with his choice of people to work
with or do you want to continue to be someone with a product looking for
a customer.
The
average web site may not operate this way, but do you want the results
of the average web site?
Turn
it upside down!
Terry
Dean, a 27 Year Old Indiana Farm Boy, Reveals His Secret Formula for
Generating New Automatic Streams of Internet Income For Any Business In
72 Hours Or Less...Free Report: mailto:formula@bizpromo.com
http://www.bizpromo.com
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