SUCCESS
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Are
You A Quitter?
By
Terry Dean
Are
You Going to be a Quitter?
This
should be a required question for all budding entrepreneurs.
Are
you going to Quit if you don't succeed at first?
If
we remove all of the Internet Hype you hear every day and reveal to you
the cold hard facts about success online, can you handle it?
I
talk to hundreds of people every week by email and I keep finding a common
thread. The ones who are the most successful entrepreneurs are the ones
who failed the most times but refused to quit.
As
a matter of fact, I have yet to meet anyone who has told me every ad they
placed worked and that every time they tried something it made money. With
as many people as I deal with, you would expect that I would have met that
individual by now. It hasn't happened yet.
Everyone
has their failures. Everyone has their ads that didn't work. Everyone had
their product that bombed. Everyone had their mistakes.
Another
aspect that has held true though is that those who refused to quit were
the ones who were now making money from their businesses.
If
they started a business...and then took a systematic approach to finding
out what worked for their business, it didn't matter how many times they
failed. They would eventually find out what worked.
Notice
that I said the successful ones were "systematic" in their approach to
their business though.
Many
marketers are taking a "random" approach to their Internet businesses.
They are searching for anything that might all of sudden catapult them
to Internet success.
They
say to everyone around them, "Maybe this company might just be it, or maybe
this type of ad might work, or maybe I am just in the wrong business."
If
you acting like a "random" marketer, you are definitely cruising down the
road of failure.
Successful
marketers don't act randomly. They follow a plan. They test the ads. They
track the ads. They compare the ads. They know exactly how much money was
made with every penny they spend.
You
cannot jump from one ad type to another and keep looking for the "magic
bullet" if you want to create the business you dream of on the Internet.
Don't
be an advertising quitter. Select a type of Internet advertising and keep
working it and tested it until you make it successful for you. If you have
a nice sized ad budget, you might select two types of ads to try, but never
do more than this at one time.
Below
I am going to give you 5 types of Internet Advertising that I know beyond
a shadow of a doubt can work for you if you apply yourself to them.
Instead
of randomly jumping here and there trying to find out how to find success,
select ONE of these techniques and start applying yourself to it until
it starts working for you.
Test
different ads with it. Test different places to advertise with it. Test
different web pages to bring your prospects to. Test different follow-up
systems on your prospects. Consider having a professional write your ad
for you.
Above
all though, don't quit!
Look
at each of these proven Internet marketing techniques and decide which
one is right for you, your business, and your budget. Then, start testing
it...and don't ever quit using it.
1.
Classified Ads in Ezines
This
is a method that has helped many small businesses start building online.
Because of the quick lead time and the low cost of placing these types
of ads, it is a great choice for those who have a small budget.
You
can start off by advertising in a couple of targeted ezines for your market
that are known to be proven winners. Ask some people in message boards
or newsgroups which ezines they have advertised in and made money from.
Use
a systematic approach though. Create 2 or 3 good classified ads and try
each of them in the ezine one after another and see which one pulls in
the most leads for you.
Use
an automated follow-up system where you can get several autoresponders
and have the leads each going to a separate autoresponder.
Track
which one works the best for you. If one of the ads shows up as extremely
profitable, then keep running it in that ezine and add 3 - 5 more ezines
to your advertising with that same ad. Test them each with separate autoresponders.
Never stop tracking your ads.
If
none of the ads produces a profitable result for you, try them in a different
ezine which has been recommended to you by others. Or try having a classified
ad written for you by a professional ad writer.
Don't
consider quitting an option.
Also,
consider in all of these advertising methods, your web site and/or follow-up
system need to be created with as much motivating ad copy as possible.
Most people will need to purchase and study some good books on ad copy
to figure out how to write a letter that can sell.
2.
Networking Online
If
you have absolutely NO money at all, you may want to consider networking
your way to success online. Simply start participating in discussions online
by asking questions and posting helpful answers to other people's questions.
This
can be done in discussion groups, newsgroups, or mailing lists. To find
the right groups to participate in, create several keywords you would use
to find your type of business, and use these three search engines:
For
Discussion Groups, use http://www.forumone.com
For
Newsgroups, use http://www.dejanews.com
For
Mailing Lists, use http://www.liszt.com
Once
you have found 5 - 10 active groups on your subject, start participating.
Note: I did not say advertise. Most of these groups have very strict policies
regarding advertising.
You
can discuss, but you can't advertise.
Set
up a daily system where you visit all of your selected groups and make
it a practice to post to at least a couple of the groups each day. Become
a participant that people recognize there.
At
the same time, include a link to a page on your site where people reading
your message can read more about your products or services.
The
way to best track your results would be to set up separate sales pages
on your site for each group you participate in. For example: you may have
10 pages on your site selling the same product...but you know which group
you mentioned it in. Then, when you check your web site stats, you can
know where the people are coming from.
The
advantage of marketing this way is that you won't be spending any money...the
disadvantage is that there really isn't any way to roll out a major marketing
campaign when you find a winner.
3.
Banner Advertising
If
you can get banner advertising to work for your product or service, then
you might have just found the largest cash flow online.
Once
you have a banner advertising campaign that is making money for you, it
is very easy to expand it out with thousands of targeted sites which are
available with banner advertising space. This is the most plenteous type
of advertising available so it is the easiest one to roll out major campaigns
on once you find the winning combination.
The
problem is that banner advertising can often be the most difficult form
of advertising to create a successful campaign in. The average click-through
rate on banner ads is 1/2 a percent...which means you get one click through
for every 200 impressions.
There
are some very easy ways to increase your click-through rates by using "trick"
banners...which we cover in other articles at http://www.bizpromo.com/free
To
run your banner campaign, create 3 - 5 different banners and start placing
them in small numbers.
A
cheap way to test at first is to join one or more of the free banner exchanges
and try out your banners for free at first. Then, once you found a working
banner, you can start paying for impressions of it.
Have
each of your banners link to a specific page on your site which is selling
ONE specific product. Don't allow your prospects to get confused when they
come to your site. Make it a simple choice for them to make which you can
track on your site.
Then,
once you find a banner which is making money for you, roll it out by buying
larger numbers of impressions or finding more sites to advertise it on.
4.
Press Releases
This
is probably the most powerful traffic builder available if you have a strong
Unique Web Position for your site.
If
you stand out and your site or product is worthy of media attention, then
this is an awesome method to start creating a traffic jam at your site.
A
good tool to use in promoting your site through free press is the Gebbie
all-in-one media directory which lists all of the contact information of
the media. A free sample which will enable you to get started can be obtained
by visiting this address.
http://www.gebbieinc.com
Once
you have the directory or the sample, you can start studying (Gebbie has
some info on this as well) how to write effective press releases.
Just
because your first press release may not be published, don't let that bother
you. Try again. Learn more about what they want. Then, do it again.
You
can receive more traffic from having your web site published in a magazine,
newspaper, radio, or TV broadcast than hundreds of ads you place for yourself.
So,
if you decide Free Press will work for your unique product or service,
don't quit!
5.
Offline Ads
Too
many times when advertising out web sites we forget about how effective
off-line advertising can be. Placing an ad in a card deck or magazine is
a great way to get very targeted visitors to your site who are ready to
spend money.
Many
of the people who visit you from other web sites are just lookers...and
never really intend to purchase anything from you. The bulk of the people
who visit you from offline advertising are much more ready to spend money
if you provide the benefits they need.
Leads
produced this way are much more expensive though...costing between 50 cents
to $10.00 apiece on average. So, you had better have that killer ad copy
ready to close them when they get to your site.
A
good way to save money when advertising is to use postcard decks and sell
off ads on the postcard you purchase. This way you can make back all of
your money and essentially get your ad to run for FREE. What better way
to test than with free advertising?
When
using this type of advertising, I recommend taking them to what I call
a "lead generation" page. Basically, what you do on this type of page is
present a few benefits to them and ask them to leave their contact info
such as name, email, and mailing address for more information. Then, you
can start a follow-up system both online and by direct mail to them for
maximum effectiveness.
Don't
waste any of these higher priced and usually higher qualified leads.
*
Don't Quit *
No
matter which advertising method you choose, make a decision to stick to
it until you have it working for you.
The
key to any successful business is that you keep working on it until you
have it working for you.
Terry
Dean, a 27 Year Old Indiana Farm Boy, Reveals His Secret Formula for
Generating New Automatic Streams of Internet Income For Any Business In
72 Hours Or Less...Free Report: mailto:formula@bizpromo.com
http://www.bizpromo.com
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