autoresponders - article index

• Part Time Internet Marketing with A Full Time Approach by: David Cooper
• How to Choose the Autoresponder Right for Your Business? by: Bob Kosimov
• 10 Classic Ways To Successfully Use Autoresponders by: Ken Hill
• 4 Effective Ways To Use Autoresponders To Increase Your Sales  by: Jean Lam
• 7 Super Ways To Use Autoresponders To Increase Your Sales by: Ken Hill
• Five Profitable Ways To Use Your Follow Up Autoresponder by: Radhika Venkata

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Part Time Internet Marketing with A Full Time Approach by: David Cooper

The deluge of people wanting to make money on the internet has exploded in the past few years. It's getting to the point where anyone that has a computer has heard of or has been tempted by such income. From affiliate marketing to playing around on e-bay, "wanna-be" Internet marketers and online business entrepreneurs are abundant.

This explosion has in part, been fueled by entrepreneurs that have "day jobs." Internet marketing and online business, "on the side" is commonplace with today's "day job" work force. The online business explosion is also due to the myriad of opportunities available, the tools available and all of the knowledge right at our mouse tips. Another driver is the whole notion of continuous learning. These same entrepreneurs from all walks of life realize that learning the internet, learning marketing, learning about the tools and information at hand is a continuous learning experience. That is, if they want to be a player and do things right. New methods, new tools, new information are emerging daily. Staying on top of the latest trends is just as important as learning a fundamental base.

Internet marketing and having an online business can be done part time and appear as if it is full time. These part-timers can have that full-time business, "on the side." In the virtual world, the behind the scenes operations are numerous and by definition do not have to be viewed as part time. The key is to use a full time, automated system that pays the proper amount of attention to prospects and customers.

The number one reason people don't buy immediately from an online business or website is that they don't see value right away. Sometimes value is there but the casual browser misses it. What is needed is an automatic system that can contact the browser again and again to communicate the marketing message, its benefits and most importantly its ultimate value. This automatic system gives the marketer the full time attention necessary to sell online. One way to do this is with an autoresponder system.

An autoresponder is best described as a "fax on demand system for e-mail." It is an automatic email sender that sends your marketing and sales message to those expressing interest in what you offer. The exciting part is that it can continuously send follow up emails to the prospects as frequently as you designate. If the autoresponder is framed properly, your chances of getting an order increase with each message and/or each contact to a prospect. This is known as a sequential autoresponder and is the basis of all automatic full time Internet marketing systems.

Once you get attention, interest and desire from your browser and they take the action to sign up for something, you then respond to their request with more attention, on a regular, full time basis.

A good autoresponder is worth its weight in gold. Many times you will be thankful for email being sent on your behalf because you don't have to take the time to send manually. The autoresponder sends it but makes you appear as if you were paying full time attention to your customers.

Another automatic step of internet marketing offering full time attention is the one step autoresponder. "Send a blank e-mail to (xxxx@xxxx.com) to receive a free special report on (a subject designated by you)." This comes in real handy in an e-zine for instance. You can shorten the ezine articles, (which internet browsers and readers prefer) by stating, "…for the rest of this article send a blank email to xxxx2@xxx.com." This is a time message autoresponder. Your reader gets the article in his or her email box and you get notified of someone with a particular interest (not to mention permission to market to subsequently).

We could spend all of our time here just on this one powerful, automatic, full time weapon, the autoresponder, but there are other parts to your automatic, full time, attention giving, marketing system.

1. Pop Up Windows - one strategy that utilizes automation is the exit pop up box. Be creative in the message to try and snag a person that has already decided to leave your site. Use a free offer or reduced price or a bribe to get the browser to take one more look, one more consideration and maybe even a purchase. After all when the browser is leaving, you have lost the sale. Pop Up boxes try one more time to snag their interest. Any sale from a last ditch effort is like a bonus to you. They were leaving anyway so be creative.

2. Free e-course - a variation of autoresponder emails, sent out on regular intervals can be called or marketed as an e-course. Remember, getting an interested party's email address is gold in the world of internet marketing. These interested parties are more likely to buy from you, now or later, as you market to them over and over.

3. Check out http://www.Aweber.com for a recommended autoresponder. They offer Unlimited autoresponders, follow ups, email broadcasts, and even offer a free test drive. Some web hosting services and shopping cart systems also offer autoresponders.

4. Autoresponders, e-courses, follow up messages and pop up boxes can be set up to:

• Offer a free subscription to your ezine.
• Offer a sample or trial
• Convert prospects to paying clients
• Create loyal fans
• Offer free special reports positioning you as an expert
• Giving something of value away for free to keep interest

All of the above systems are your automated sales force. Because you do all the work preparing and setting up, once they are unleashed, they do all the work for you, automatically, 24/7. You go to your day job knowing your automatic sales force is hard at work.

The easiest, fastest and most cost effective way to increase your online business is to increase your follow up efforts. Anything set up automatically to do this is the answer. Anything set up to offer full time attention is also the answer; all while you are at your day job.

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About The Author
David Cooper is the editor of the 1Source-WebMarketing Newsletter. David specializes in helping people with their Internet marketing efforts by offering real world tips and strategies. Subscribe to his FREE newsletter at: http://1source-webmarketing.com/subscribe/.
dave@1source-webmarketing.com
Courtesy of http://www.ArticleCity.com/

How to Choose the Autoresponder Right for Your Business? by: Bob Kosimov

Let's give a definition to autoresponder first. So, what is an autoresponder? Think of it as a 'fax on demand' service. When a customer sends an e-mail to the autoresponder address, this smart 'robot' sends back an e-mail response, usually informative letter.

You can set up hundreds of autoresponders. You can use them literally for anything you can think of, including customer support, new product offers, ezine broadcasts and a whole lot more...

Autoresponders can save you a lot of your hard earned dollars. They can be your best marketing tool, therefore, it is important to have a reliable service under hand. There are quite a few autoresponder services around that you might consider using.

But before you do so, I want you to read the following tips that will help you to choose the right service for you. The following features are the basic ones that would be worth your attention.

Personalized messages

Sending personalized messages is a powerful way to improve your customer loyalty, which will then result in better response rate, and better response rate leads to more sales. So, make sure you can do that.

Unlimited followup messages

Even if you don't have a big subscriber list at the moment, your list will grow along with your business. So, you should look for autoresponder service that has unlimited followup messages feature included in the account.

In other words, you should be able to broadcast unlimited autoresponder messages to your subscribers who will become your customers, your most powerful buying force. It will save you a lot of time and hassle in the end.

Unlimited length of your messages

You might have a lot of news or a long article that you would like to squeeze into one e-mail. What if your messages are restricted in length? Of course, you can split it into two parts, and send the second part in the following month, if you run a monthly newsletter. It's up to you to decide, but is it really worth your time? You should be able to write as long messages as your imagination allows.

24/7 technical support

It's important to send your messages in a timely fashion, if there is any unexpected problem with your autoresponder, quick round the clock technical support is invaluable. So, having access to 24/7 technical support might be vital for your business. While checking out any service, be advised of this feature.

24/7 access to your account

Edit, add or make any other changes to your account at any time. In Internet things happen fast. Sometimes, while surfing the net, you might get a new idea popped up in your mind. And you say 'hey, it's a good idea, I think it might interest my subscribers'. And you want to jot it down when the idea is still fresh and insert it into your autoresponder to be sent in the next broadcast. Having unlimited access to your account will help you effectively manage your e-mail campaign.

Toll-free phone support

Today business is not business without customer service. If you get live support over the phone, it takes a lot less time to solve a problem than it would using other means of communication like e-mail. It's a quickest and most reliable method in dealing with any issue. Be sure you have access to it.

Free trial

Trying a product for free is the best way to get the feel of it. It gives you a full picture if the product is the product it claims to be and if it meets your expectations. After the trial, you will have a pretty good idea if the product is worth your investment.

With all the above features present, there is no reason in the world that would stop you from giving it a try. So, give it a shot. I am sure you will find an autoresponder right for you in the end. Because a good autoresponder service will reward you in spades, making you more money every time.

Enjoy!

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About The Author
Bob Kosimov offers helpful articles, free webmaster downloads and link pages you will enjoy. Visit his site at http://www.activeresponder.com/?5
Courtesy of http://www.ArticleCity.com/

10 Classic Ways To Successfully Use Autoresponders by: Ken Hill

1. Use your autoresponders to conduct simple polls.

Your polls can give you valuable information that you can use to make your ezine, site or product better. They can also help you to make decisions concerning making changes to your product, site, or ezine.

You can also make your ezine more interactive by running a poll in each issue and then publishing the results in the following issue.

Using polls in this way will help you to increase your readership as your readers will be interested in seeing the results of the polls you've run.

2. Use your autoresponder to deliver an email course that shares with your visitors the benefits of owning your product.

To create your course, you could use your articles as the main content of your course or you could use them as a guide to making your course.

You could also use questions you get from your visitors and customers to write a course that your visitors would be interested in and that increases your sales.

3. Make a multipart report available by autoresponder that delivers extracts of your informational product.

Your multipart report will lead to more sales of your product as it allows your visitors to try out your product before they buy it.

To make up your multipart report you could use excerpts from a single chapter of your informational product or you could string together excerpts from several different chapters to create your report.

4. Use your autoresponders to deliver training courses.

For instance, you could offer your new affiliates a generic email training course that shows them how to make money promoting affiliate programs.

Your course would not only encourage more people to join your affiliate program but would also increase your profit by elevating the number of your affiliates that effectively promote your products to their visitors or subscribers.

5. Use your autoresponders to publish an ezine.

Autoresponders with a broadcast feature will handle your subscribe and unsubscribe requests, and provide you with an easy way to send out your issues to people that join your list.

Concentrate on making your ezine a valuable source of information for your subscribers. Also add your personality to your ezine by writing articles, adding an editors section, or by giving your views on subjects of interest to your readers.

6. Use your autoresponders to deliver a "rate card" for advertising on your website, or for purchasing advertising in your ezine.

7. Use your autoresponders to deliver sample issues of your ezine.

Providing a sample issue is a simple and effective way to increase your subscriptions by showing your visitors what your ezine is all about.

Your sample issues can also increase the sign ups you get from ezine directories that allow you to submit a sample issue for their visitors to receive by autoresponder.

8. Use autoresponders to create a list that announces when you've written a new article or articles for publication.

Your list will increase the number of ezine publishers and webmasters that publish your articles, and can also help you to increase sign ups to your affiliate program if you let your affiliates use your articles as a promotional tool.

9. Use your autoresponders to announce when your directory is updated.

For instance you could create a list that announces when your article directory is updated with new articles.

You could list the titles of the articles submitted to your site along with the URL where they can be viewed.

Creating a list like this will build up repeat traffic to your site giving you an excellent way to achieve more sales of your products.

10. Use your autoresponders to send out an "evergreen" newsletter.

"Evergreen" newsletters have all their issues already completed. Each new subscriber gets the same first issue, second issue, third issue, etc.,

Publishing an "evergreen" newsletter is a good choice for people that don't have the time to publish an ezine on a regular basis, but that would still like to reap some of the benefits of publishing an ezine.

Publishing your "evergreen" newsletter can be as simple as sending out a valuable tip every week that targets your niche audience such as an informative weekly writing tip if you sold a product aimed at writers.

Keep in mind that your "evergreen" newsletter should not be on a topic where the information you provide your readers could become outdated. Choose a subject where the information you provide your subscribers will continue to be relevant for a long period of time.

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About The Author
Article by writer, Ken Hill. Ignite Your Sales With Unlimited Follow Up Autoresponders! All in one list builder, follow-up manager, and ezine publishing tool. Pick up your no cost 30 day trial today at: http://www.scstats.com/r.cfm?i=5343
Courtesy of http://www.ArticleCity.com/

4 Effective Ways To Use Autoresponders To Increase Your Sales  by: Jean Lam

An autoresponder is a very powerful tool for any online business. Basically, an autoresponder is used to ease your tasks. Automation is critical when running an online business. Hence you won't need to do the tiring and boring manual tasks if you automate your business.

An autoresponder simply sends backs a precomposed message to the recipient who requested information from it by sending an email to this autoresponder address.

But autoresponders can be used for far more advanced tasks to increase your sales for instance.

1. Use your autoresponder to publish an ezine

A nice function available in most autoresponders nowadays is the broadcast feature.

Every person who requests more information from your autoresponder eg to subscribe is automatically added to your autoresponder database. Hence you will be able to use the broadcast feature to publish your ezine and your subscribers in your database will receive your newsletter automatically.

This is a low cost way to create mailing lists that your visitors can subscribe to including your own ezine that you can use to effectively market your products.

Concentrate on making your ezine a source of valuable information for your subscribers and you'll be able to create an ezine that your subscribers look forward to reading and that increases your sales.

2. Use your autoresponder to deliver an email course

A very simple but yet powerful method of increasing your sales is to create an email course that contains valuable information.

For eg if you are creating an email course about Internet marketing, you can write an article that lists 7 Internet marketing methods.

Method 1 - Search Engines

Method 2 - Ezine Advertising

Method 3 - Joint ventures

Method 4 - Opt In Email

Method 5 - Affiliate Programs

Method 6 - Article Writing

Method 7 - Link Partnerships

Then put every marketing method in your autoresponder on a 7-day cycle. Hence every person who requests this course will receive each lesson for a period of 7 days.

In each method, try to find products, be it affiliate products or your own products that are related to this marketing technique and include a link.

For example if you own an ebook on how to write articles to promote your business, you can include a link to that product in method 6.

3. Use your autoresponder to provide a report

Reports can be articles that you can easily deliver via an autoresponder. If you have an article called "7 Powerful Internet Marketing Tactics To Promote Your Online Business", you can easily use it as a report.

Include the links to the products to complement each method.

4. Use your autoresponder to promote your articles

Autoresponders are very effective ways to promote your articles along with your website.

You can make your articles on your site or in the emails that you send to ezine editors to consider your recent article for publication available by autoresponder. You can say something like.

All my other articles available for reprint at articles@autorespondername.com

Make your articles available by autoresponder along with your publishing guidelines. If you've written lots of articles, make a master list of your articles available by autoresponder that lists all of your articles along with their autoresponder addresses.

This can provide you with a terrific way to get your articles published on a regular basis by ezine publishers and webmasters who enjoy your writing.

Autoresponders should form part of your Internet business. Without them, your business will suffer.

Consider an autoresponder as your own 24hr marketing machine.

Good autoresponders that are available on the market are Getresponse at http://www.zineguru.com/getresponse and Aweber at http://www.zineguru.com/aweber

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About The Author
Jean Lam is the editor and publisher of "Web Biz Secrets" E-Magazine. Receive a FREE gift when you subscribe today at http://www.zineguru.com.
He is also the author of the highly acclaimed eBook "Top Search Engine Ranking Secrets in Google Revealed" and has shown webmasters how to drive massive traffic to their websites from Google. Click here to find out: http://www.top-ranking-strategies.com
jeanlam@zineguru.com
Courtesy of http://www.ArticleCity.com/

7 Super Ways To Use Autoresponders To Increase Your Sales by: Ken Hill

1. Use your autoresponder to publish an ezine.

Autoresponders with a broadcast feature are a low cost way to create mailing lists that your visitors can subscribe to including your own ezine that you can use to effectively market your products.

Concentrate on making your ezine a source of valuable information for your subscribers and you'll be able to create an ezine that your subscribers look forward to reading and that increases your sales.

2. Make a sample issue(s) of your ezine available by autoresponder.

Your sample issue(s) will help you to increase the number of visitors that subscribe to your publication by showing them firsthand the valuable content that they can expect from subscribing to your ezine.

In addition, many ezine directories allow you to submit an autoresponder address where their visitors can obtain a sample issue of your ezine.

Making a sample issue available to their visitors can help you to increase the number of their visitors that subscribe to your ezine by setting your ezine apart from the other publications.

3. Use your autoresponders to deliver email courses to your visitors.

Fill your courses with information that your new readers can profit from and that stresses the benefits of owning your product.

If you write articles you could use these as the basis of your course or even to make up the different parts of your course.

In addition, you can write a course that answers commonly asked questions that you get from your visitors, subscribers, or customers.

You can also use problems that people come to you with to write up a course that increases your sales by showing your readers how your product can solve their problems.

For instance, if you wrote a manual on ezine publishing you could write up a course that shows your readers different ways to promote an ezine, or that shares with your readers different ways that they can successfully market their products to their subscribers.

4. Use your autoresponders to provide your visitors with f-ree excerpts of your informational product.

An excellent way to do this is to make a multipart report. Your f-ree report could be excerpts of a single chapter delivered over a number of days or you could use excerpts of several different chapters of your informational product to make up your f-ree report.

Creating your report in this way can be very effective in building up your visitors trust in you and your product and can help you to close more sales by giving your visitors a taste of the valuable information to be found in your course, manual, or tutorial.

5. Use your autoresponders to promote your articles.

Make your articles available on your site by autoresponder along with your publishing guidelines. If you've written lots of articles, make a master list of your articles available by autoresponder that lists all of your articles along with their autoresponder addresses.

If you write articles on a regular basis, increase your profits by making a mailing list that people can subscribe to that announces when you've written a new article or articles.

This can provide you with a terrific way to get your articles published on a regular basis by ezine publishers and webmasters who enjoy your writing.

If you run an affiliate program, you can further increase the profit you get from running your list. Tell your subscribers that if they join your affiliate program that they can earn commissions by publishing your articles with their new affiliate URLs in your resource box.

This will increase the number of publishers and webmasters that publish your articles, giving you more f-ree publicity of your business and more sales of your products.

6. Use your autoresponders to deliver an affiliates only newsletter.

Your newsletter will give you an easy way to provide your affiliates with tips and techniques that they can use to successfully promote your products. Your newsletter will also give you an easy way to announce to your affiliates when you are running a special sale or promotion.

In addition, you can use your newsletter to strengthen your top affiliates' loyalty to your program by mentioning them and their sites in your publication and by featuring what they do to promote your products.

This will not only help you to show your appreciation for your top affiliates but will also provide your other affiliates with great examples of how to successfully market your products.

7. Use your autoresponders to get repeat sales.

Keep in mind that it is much easier sell your products to people that have bought your products in the past and know that you offer quality products and service than it is to find new people to buy your products.

Ask your customers to sign up to be notified when you are running a special customers only sale or when you are providing them with a special discount and you'll be able to develop a large customer base that buys your products on a regular basis.

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About The Author
Article (c) by writer, Ken Hill. Increase Your Sales With Unlimited Follow-Up Autoresponders -- includes easy mailing list management. Plus f-ree targeted permission email ads promoting your offer! Pick up your f-ree 30 day trial today at: http://www.scstats.com/r.cfm?i=5343
Courtesy of http://www.ArticleCity.com/

Five Profitable Ways To Use Your Follow Up Autoresponder
 by: Radhika Venkata

What? You are not using a Follow up Autoresponder? Then better be. If you are SERIOUS about increasing your subscriber database, you need Follow up autoresponders.

Web site promotion should start with search engines. Next comes your opt-in list. To maintain your opt-in list you need a mailing list manager or an autoresponder. You can publish your ezine or offer a free email course through your autoresponders.

What are Follow up autoresponders?

Follow up autoresponders send a series of emails to your prospects that goes at specified intervals. You have complete control on this interval period.

Some of the Follow up Autoresponders: (These are follow up autoresponders with mailing list manager features like broadcast emails)

http://www.autoresponseplus.com/

http://www.scripts4webmasters.com/arpproadv/index.shtml

What you can do with your Follow up autoresponder:

1. Offer free email courses:

Load your autoresponder with a series of emails as a free course. Name it as 'Mini course that doubles Your profits in 7 days' or something like that. User should really get temptation to subscribe for your course.

Once they subscribe, emails will go at the set up intervals.

Remember these tips before offering an email course: =Name your email course something attractive =Don't keep too much gap between your emails =If possible refresh the previous topic in every next email =Keep short URLs =Try to use short courses like 7 - 10 days. It would be interesting for your reader. They should't feel like a classroom =Check the URLs before loading them in to your autoresponder

2. Follow up your customer:

After your buyer purchase your product they will be landed on your subscription form. They will enter their name and email address. They will be redirected to your download page. You can set a follow up emails at an interval of 15 or 30 days. Offer some discount in this follow up emails on your other products. Selling a product to your present customer is easier than searching for a new prospect. In this method, you have to keep one form for each of your product.

3. Conduct quizzes, polls:

Yes. You can fill your follow up autoresponder with 10 quizz questions and can set up to send it one per day. People that answer all questions correct will get a discount on your product or free product or free membership etc. DON'T forget to keep your product links in each of your emails. This is a kind of advertisement for you.

4. Benefit from your Ezine articles:

You write ezine articles. Don't you? Good...

Then load your Follow up autoresponder with 5 - 10 ezine articles and put a subscribe link on your web pages or in your signature file. Send the link to publishers who are willing to receive your articles. Your articles will be delivered to the subscribers and publishers at an interval of 30 days or what ever time you set up there.

I like to send the articles every 1 - 2 months to my publishers list. Good publishers always file articles they receive. So if you send them too frequently, it will be little annoying. So better to keep minimum interval of one month.

5. You can also use your follow up autoresponder to send:

• testimonials of your products
• ebook chapters as samples
• product reviews
• Frequently asked questions
• Tutorials

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About The Author
Radhika Venkata - Subscribe to 'EbookBiz Magazine' which is completely focused on ebook business and Internet Marketing. Receive FREE Ebooks with Resale rights every month!
http://www.ebooks-world.com/freetosell.shtml
Webmaster Resources: List Your product, ezine or web site free! http://www.webmasters-central.com/
Courtesy of http://www.ArticleCity.com/